Tea Board set to initiate additional steps to ‘eliminate bad teas’

The Tea Board, which on Thursday introduced many measures to guarantee that sub-common teas are not imported and dispersed in the region, is established to choose far more techniques to “eliminate negative teas” from the program.

According to PK Bezboruah, Chairman, Tea Board of India, 1 of the ways to do that would be to stop manufacturing the beverage by November thirty each individual year for the reason that write-up that the quality of tea commences declining. The Tea Board, performing exercises the Tea Marketing and advertising Regulate Order, had before directed all factories to stop the manufacture of the beverage commencing early December to stop production of inferior quality of teas.

“We want to near manufacturing by November thirty, but some producers, notably in higher Assam do not like this suggestion. I experience you can eliminate a lot of substandard teas from the program (if we do this),” Bezboruah said at the forty eighth biennial standard conference of the Tea Affiliation of India listed here on Friday.

This aside, he said Tea Board would undertake a regular inspection to guarantee that quality parameters are adhered to. Reacting to a BusinessLine report, the Tea Board had on Thursday, directed all importers to guarantee that origin of imported tea is described in all their sale invoices and not to pass off imported teas as teas of Indian origin.

The Board also directed all distributors not to blend low cost and inferior quality imported teas with Indian origin for domestic consumption. “There are many other techniques that the Board will choose to choose out negative teas from the program,” he said.

Aim on generic marketing campaign

According to Bezboruah, as an alternative of doling out subsidies, the Tea Board really should concentration far more on channelising the money allotted in direction of the generic marketing campaign to advertise tea consumption both of those in the domestic industry as perfectly as exports. There is a have to have to improve consumption and the governing administration, Tea Board, the industry and all other stakeholders really should come together to advertise tea.

“We have to have to improve both of those domestic consumption as perfectly as exports. Even though export is only two hundred mkg but it functions as a balancing element,” he said. Bezboruah also felt that possibly all teas really should be routed and sold on auction platforms or auctions really should be done away with.

According to him, the current program wherein the producer has to route fifty for every cent of the generate by means of the auctions even even though there are no necessary norms for the buyers to supply tea, impacts the value discovery of teas.

“I experience when it arrives to auctions it really should be possibly all or nothing. If a customer does not purchase at auction then the costs quickly come down and then these costs are applied as a benchmark by buyers at personal revenue,” he pointed out.