European Commission involved takeover could “further entrench Google’s current market posture in the online marketing markets”
Google’s £2.one billion takeover of Fitbit is to be probed by the European Commission amid fears that the acquisition would give the blended organization an unfair advantage in the online marketing house.
The Commission has opened an in-depth investigation into the proposed offer, declared past November, under EU merger restrictions.
Google stated it was pursuing the offer for Fitbit, which makes a variety of exercise trackers, to attain a foothold in the wearables current market, somewhat than for the reason that of any details-relevant advantage it could possibly attain.
Fears have been elevated that the takeover would “further entrench Google’s current market posture in the online marketing marketplaces by increasing the previously broad amount of details that Google could use for personalisation of the ads it serves and displays,” the Commission