December 1, 2022

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Centene consolidating Medicare Advantage plan branding under Wellcare

Photo: bymuratdeniz/Getty Pictures

Key insurance provider Centene mentioned Thursday it will consolidate all of its Medicare Advantage manufacturers beneath its wholly-owned subsidiary, Wellcare. Centene obtained Wellcare Overall health Strategies in January 2020 for about $17 billion.

Centene mentioned the transfer will improved align with the company’s tactic and develop more powerful brand recognition.

The insurer’s Medicare manufacturers, which includes Allwell, Overall health Internet, Fidelis Care, Trillium Advantage, Ohana Overall health Prepare, and TexanPlus will turn out to be one particular unified Medicare brand beneath the Wellcare name.

What is THE Affect

Considering the fact that the acquisition, Wellcare’s Medicare footprint has developed, ensuing in many Medicare Advantage manufacturers across 33 states. That was the major impetus behind the MA brand consolidation tactic, which Centene senior video president and CEO of Medicare Wealthy Fisher mentioned would final result in improved services for the company’s million MA members nationally.

The “brand refresh,” as Centene phone calls it, also incorporates a new, modernized emblem the company hopes will convey a new feeling of optimism and buyer friendliness. The tone and voice of the brand will also be much more uncomplicated, the insurance provider mentioned, offering an less difficult in general encounter for members.

Wellcare has provided a selection of Medicare merchandise for much more than twenty many years, which includes Medicare Advantage and Medicare Prescription Drug Strategies, which offer protection outside of initial Medicare. 

Today, the company delivers rewards such as dental, hearing and vision providers Flex cards to guide with co-pays transportation providers telehealth visits wellness and physical fitness applications in-house support providers and special supplemental rewards for the chronically ill.

THE Larger sized Trend

When Centene initial obtained Wellcare, the mixture was predicted to generate about $500 million of once-a-year internet price tag synergies by the next 12 months, and a thrust was produced to deal with the social determinants of health and fitness such as food insecurity, housing instability, homelessness, unemployment, deficiency of accessibility to transportation and other non-healthcare obstacles to health and fitness.

It truly is not the only acquisition Centene has produced in latest many years. In January it agreed to acquire Magellan Overall health for $2.2 billion the providers mentioned the offer will empower improved health and fitness outcomes at decreased whole healthcare expenditures via integrated methods, and produce opportunities to improve Centene’s specialty care enterprise with enhanced providers, new product advancement and extra 3rd celebration relationships.

Not all of Centene’s subsidiaries have had a easy go of it. In March, Ohio Legal professional General Dave Yost submitted a lawsuit towards the insurance provider, alleging that company subsidiary Buckeye Overall health Prepare applied a web of subcontractors for the provision of pharmacy rewards to misrepresent pharmacy expenditures, ensuing in tens of millions of bucks of overpayments by the Ohio Section of Medicaid.

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