The proprietor of various retail models and a licensing enterprise could strike the community marketplaces with a $10 billion IPO being explored for 2021.

Genuine Makes is the owner of Aeropostale, Brooks Brothers, Juicy Couture, Eternally 21, Barneys New York, Airwalk, Frederick’s of Hollywood, Lucky Model, Nautica, Sports Illustrated, and Tapout.

The firm also owns the licensing enterprise for famous people these kinds of as Elvis Presley, Muhammad Ali, and Marilyn Monroe.

An IPO could value the firm at $10 billion in accordance to Bloomberg. BlackRock is amid the investors in Genuine Makes.

Partnerships

More than the earlier various a long time, Genuine Makes has scooped up brands on the verge of individual bankruptcy.

Genuine Makes partnered with various shopping mall landlords to obtain Aeropostale and other models.

The firm has a joint enterprise with Simon Home Group named SPARC LLC, which has annual gross sales of $8.6 billion. SPARC LLC owns Aeropostale, Brooks Brothers, Eternally 21, Lucky Model, and Nautica. It recently announced a deal to acquire Eddie Bauer.

Brookfield Home Partners had partnered with Genuine Makes in the acquisition of Eternally 21 but has due to the fact swapped its stake for equity in Genuine Makes.

Why It is Critical

Genuine Makes has a portfolio of more than 30 models and has annual retail gross sales of more than $10 billion.

The firm has more than 700 companions and five,950 retail shops for its owned models.

Genuine Makes scooped up numerous having difficulties brick and mortar retail firms and has put an emphasis on increasing e-commerce gross sales and improving the bodily retail footprint.

The company’s joint enterprise with Simon Home served with potential struggles at numerous of the leading malls in the country.

Genuine Makes could be a reopening stock enjoy for investors and a enjoy on the change from bodily to e-commerce through omnichannel approaches.

This story originally appeared on Benzinga. © 2021 Benzinga.com.

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Genuine Makes Group, IPO, retail