What to expect in martech in 2023 and how to harness it to your advantage
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with
martech
Think the martech landscape is big? Here’s the size of the software industry overall
About the 11 many years that I’ve been publishing the martech landscape, as it mushroomed
Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
One of the perennial criticisms of the martech landscape is that “most of these goods
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s