2 min read
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better...
martech
6 min read
About the 11 many years that I’ve been publishing the martech landscape, as it mushroomed from ~150 remedies to ~10,000,...
8 min read
One of the perennial criticisms of the martech landscape is that “most of these goods all do the exact point.”...
9 min read
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
5 min read
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...
