BERLIN—One of the most popular marketing campaign matters in Germany’s countrywide elections is a little something that is a distant aspiration for the country’s youthful voters: pensions.

Older voters have prolonged experienced a determining impact on elections in Germany. As the growing old country grows even older—the more than-sixty now make up two-thirds of the citizens, in accordance to the government—they are turning out to be the vital concentrate on of political parties’ messages, a little something a new cadre of politically savvy influencers is trying to change.