Morrisons is screening supermarkets with no checkouts or team that would let consumers merely wander out with their bag of buying in a go to rival Amazon’s Fresh new stores.

The grocer, which is the subject of a multi-billion pound takeover tussle, has been screening the strategy recognised internally as Project Sarah at its Bradford head office. The retailer is open to countless numbers of team and the FTSE 100 retailer designs to expand the notion a lot more broadly.

Britain’s fourth-premier grocery store is operating with US technological know-how business AiFi, which uses cameras to keep track of the objects consumers choose up and place in their baskets, and expenses them by means of a smartphone application.

A source near to Morrisons stated the technological know-how experienced worked properly at its pilot retailer, with “a few a lot more in flight. The tech alone is phenomenal, which uses cameras instead than weights – it has been pretty smooth”.

The designs were first described by the Mail on Sunday.

Amazon has pioneered supermarkets that lack tills, launching its Amazon Fresh new stores in the US and bringing the strategy to the British isles in March with a retailer in Ealing.