LVMH hits pause button on Rihanna’s fashion brand

Louis Vuitton proprietor LVMH and songs star Rihanna have agreed to suspend her vogue line Fenty fewer than two years just after its start, the French luxurious items giant said on Wednesday.

LVMH said in a assertion that Fenty’s completely ready to dress in action, dependent in Paris, would be “set on maintain” pending improved problems – a unusual setback for the luxurious team, which has weathered the coronavirus crisis improved than most rivals.

The R&B singer and LVMH introduced the Fenty vogue model in May possibly 2019, only the 2nd time the French team had established a label up from scratch as it looked to faucet soaring demand from customers for luxurious superstar collaborations.

LVMH did not elaborate on the explanations for hitting the pause button but just after a big start and debut selection, the model stored a low profile and hardly ever followed up with significant marketing gatherings, even right before the Covid-19 crisis.

Trade publication WWD, which initial documented information that the label was staying suspended, said on Wednesday that a skeleton staff remained at the Paris headquarters to wind down remaining operations.

Requested about the vogue undertaking all through the group’s 3rd quarter earnings phone past October, LVMH’s finance chief Jean-Jacques Guiony called it “a work in development”. “We are still in a launching phase, and we have to determine out just what is the suitable offer you” Guiony said. “It really is not a little something that is easy.”

LVMH also said on Wednesday that non-public equity fund L Catterton, which is connected to the team, had taken a stake in Savage X Fenty, Rihanna’s lingerie line.

“LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the very long-term enhancement of Fenty ecosystem focusing on cosmetics, skincare and lingerie,” it extra.