July 13, 2024

Justice for Gemmel

Stellar business, nonpareil

Lego profits soar as parents seek solution for bored kids

A grown-up trend for Lego sets during lockdown has sent growth at the Danish toy maker surging to a five-12 months large.

A lot more older people are obtaining themselves bigger and more sophisticated Lego sets amid a search for hobbies when outlets, pubs and places to eat are shut. A detailed Lamborghini motor vehicle is among the finest-selling products.

On-line profits ended up also boosted as shops globally ended up forced to close and parents sought to entertain youngsters trapped at household.

Functioning gains rose 19pc to twelve.9bn Danish kroner (£1.5bn) very last 12 months when revenues climbed 13pc to 43.7bn kroner (£5bn). Purchaser profits jumped by a lot more than a fifth.

Lego was also boosted by its new Super Mario sets, which blend actual physical bricks with electronic online games.

The organization options to ramp up investment in identical products this 12 months, including this month’s release of Vidiyo – a tie-up with Common Songs that allows youngsters to make their very own new music films with particular results and filters.