Eggoz Nutrition to expand its footprint to major cities by year-end

The country’s to start with egg-targeted client brand name, Eggoz Diet, would like to turn into the poultry sector’s “Amul” manufacturer, which is identified across the state for the high quality and dependability of its goods, claims its co-founder Abhishek Negi.

“Today, you can close your eyes and take in any Amul products in any component of the region. We are seeking to develop these types of trustworthiness and high-quality for our eggs,” explained Negi, an alumnus of the Indian Institute of Technological know-how-Kharagpur who, alongside with Uttam Kumar, Aditya Singh and Pankaj Pandey, launched Eggoz Diet in 2017. 

Though the start off-up was released in 2017, it was not until eventually 2020 that Eggoz Nutrition was released as a brand. Eggoz Nutrition has now emerged as the main egg model in North India. 

Gets Nabventures funding

Eggoz, which has attracted venture funds (VC) from Nabard’s VC fund Nabventures, is at the moment present in the Countrywide Cash Location of Delhi, Allahabad, Bhopal, Indore, Chandigarh, Ludhiana, Jaipur, Lucknow, Patna, Ranchi and Bengaluru. 

“Over the subsequent few of months, we will be present in Kolkata far too. We want to aggressively extend our model above the subsequent two yrs and be obtainable in 40 key cities,” Negi said, introducing that it also desired to be a ₹500-crore brand name by that time. 

By the finish of this 12 months, Eggoz expects to be accessible in all significant cities, especially metropolitan metropolitan areas. “Currently, we have 20-21 farmers, who rear three lakh birds, operating with us. The number of farmers with whom we work will maximize as we broaden our functions,” he explained. 

Wherever it all commenced

So much, Eggoz’s journey has been just one of ups and downs. The founders started by launching their own farm with 12,000 birds in Bihar and then increasing to Madhya Pradesh and Uttar Pradesh. 

“We are now featuring our model to farmers to operate with us. Actually, when the Covid pandemic set in, the farmers have been also impacted. We did not want to terminate our arrangement with them. Considering the fact that our offer chain was all set, we launched aggressively to assure no farmer was remaining out of our composition,” Negi reported. 

The way Eggoz was launched is attention-grabbing. “We didn’t like the eggs we ended up finding. They ended up smelly, unhygienic, the contents were falling like water and the omelette was like paper,” he reported.

But there had been other factors that established the founders to consider challenging about launching the undertaking. Eggs are a ₹85-crore industry expanding at 16 for each cent every year. 

“At least 97 for each cent of the egg intake is in the free form with South India accounting for 70 per cent of the creation. North India’s contribution to intake is 60-65 for each cent,” the Eggoz co-founder reported. 

Natural feed

The difficulty with egg usage, as the get started-up founders realised, is that 50-60 for each cent of the diet is misplaced by the time a individual consumes the egg. “This is when we considered of a model of eggs that claims freshness and great diet. And we started out to get the job done with farmers with this in intellect,” he explained.

Eggoz gave a assurance of acquire to the farmers who came forward to get the job done with it and provided them with herbal feed. “The natural feed mostly comprises soya, maize, marigold and turmeric. The top quality of feed is also critical to assure the chook is no cost of stress. This improves the high quality of eggs and also the lifetime of the bird,” Negi mentioned. 

While procuring eggs from the farmers, the Eggoz employees carry out 11 basic safety checks, such as good handling, getting rid of blood-stained eggs, standardised dimension and all those that pass microbial checks. The eggs are UV sanitised. 

Checking birds

Eggoz’s connection with the farmers is not confined to supplying the feed and acquiring the eggs. The start off-up has arrangements to monitor the birds spherical-the-clock for temperature, humidity, the wellbeing of birds remotely through the Net of Matters machine. 

The firm also supplies an app – Pragati Poultry Farm Administration Application – to farmers to enter specifics of feed and egg production. “If the output is lessen than 90 per cent of the birds on the farm, then we start to enquire. If any bird is unwell, we deploy veterinarian medical professionals, who make exclusive visits to the farms at minimum a month, to acquire treatment of them,” Negi stated. 

Most of the farmers engaged by Eggoz are of medium-scale, rearing 12,000-15,000 birds. Every this sort of farm produces at the very least 10,000 eggs every day which are “duly picked up, rain or shine within just hours” and equipped to customers refreshing within 24 hrs. The get started-up can help increase the style of farming if the farmers adhere to the tips supplied to them by its employees. 

Enhance in money

For their efforts, the farmers get a 20-30 per cent enhance in simple revenue for standard white eggs. This is a top quality about the premiums fixed by the Countrywide Egg Coordination Committee. “We pay back double the selling price for brown and speciality eggs this kind of as fortified types,” the Eggoz founder mentioned. 

Eggoz, which just lately elevated $3.5 million in pre-Series A funding, also marketplaces Nutra eggs that are rich in Vitamin D and VitaminB12. The brown egg has a various nutrient profile and farmers have to rear a distinctive breed for this. The fortified eggs have extra folic acid and are targeted at kids and pregnant women.

The get started-up is now on the lookout at obtaining farmers who perform with it far better insurance coverage protection. “There is no entire-fledged insurance policies coverage for poultry growers. We are attempting to organise a improved coverage for them,” Negi said.

Released on


February 28, 2022