Christmas deliveries for thousands of customers are at danger just after Farmdrop, the upmarket grocery web site, stopped trading.

The corporation has advised its documented ten,000 customers on Thursday that it is closing permanently.

Deliveries have now stopped. Farmdrop’s closure threats disrupting festivities as several customers are possible to have purchased their Xmas dinners by way of the web site.

The enterprise has logged a see of intention to appoint directors at the Superior Courtroom, ordinarily a precursor to an insolvency method, just after it unsuccessful to raise crisis cash.    

In a message to customers, it reported: “It has turn out to be apparent that we have exhausted all feasible choices. It is with pretty weighty hearts that we should enable you know that we will no for a longer time be ready to serve our cherished customers.”

Xmas provides, together with its variety of “Turkey And All The Trimmings”, its £5.ninety five cranberry and orange sauce and £8.99 organic and natural mince pies, are even now being marketed on the Farmdrop web site.

Just one buyer with a pending order has been advised to “get in touch with your bank or card supplier to initiate a chargeback”, in accordance to the Grocer.

In the meantime, Kate Clark, the founder of ice-cream supplier Luscious, wrote on LinkedIn that she was “sad but not surprised” to hear of Farmdrop’s demise, prior to professing that it owed cash to her corporation.

Established in 2012 by Ben Pugh, a former  stockbroker at Morgan Stanley, Farmdrop experienced been backed by large-profile investors together with Atomico, the London VC fund established by Skype co-founder Niklas Zennström, and Zoopla founder Alex Chesterman.

The firm, which also counts the Duke of Westminster amongst its investors, sourced high quality merchandise from hundreds of farmers and smaller suppliers to sell in the London space.

It posted gross sales of £11.8m in its most new set of accounts, up from £5.four in 2019, and narrowed its lossed from £11m to £9m.

Farmdrop was contacted for comment.