TOKYO—Global skin-treatment providers are split more than a expression usually employed on Asian antiblemish lotions that suggests “beautiful white,” with Unilever PLC erasing it from solutions even though Johnson & Johnson suggests it is not offensive.

The discussion more than the expression, which is extensively recognized amongst gals throughout East Asia, demonstrates the fallout of final year’s antiracism protests. The demonstrations prompted lots of providers to rethink product or service names and photos viewed as possessing origins in racist imagery, like the Aunt Jemima pancake manufacturer that was retired by PepsiCo Inc.