Amul plans to usher in a sweet revolution with branded honey

Obtaining forayed into many non-dairy branded food segments of edible oils, all set-to-consume snacks, bakery solutions and sweets, dairy key Amul is now toying with the thought of bringing out its personal branded honey.

As an extension of the existing agri-benefit-chain for its extra than 36 lakh milk producer associates in Gujarat, Amul appears to strengthen honey beekeeping to supply pure honey.

“Yes, we are critical about this classification,” said RS Sodhi, Taking care of Director of Gujarat Cooperative Milk Advertising Federation Ltd (GCMMF), which markets Amul manufacturer of food solutions.

Sodhi said that before the most important constraint to get into branded honey section was testing infrastructure for the high quality and genuineness of honey. There was no trustworthy laboratory in India, and the samples had to be despatched to European labs for testing.

“That was costly and time-consuming. Now that the NDDB has opened a fashionable honey-testing facility in Anand, we can consider about collecting honey from farmers and internet marketing it below our manufacturer so that people can get pure and legitimate honey at an reasonably priced rate,” Sodhi instructed BusinessLine.

Initial testing lab

In July this yr, Union Agriculture Minister Narendra Singh Tomar had inaugurated India’s 1st authorities honey-testing lab established up by the National Dairy Advancement Board (NDDB) at Anand.

Nonetheless, the company approach and procurement and processing elements are but to be finalised. “Already, a lot of farmers in Northern Gujarat in Banaskantha location have long gone into honey output. We have not but finalised the system, but it is there in our arranging,” he said. Prime Minister Narendra Modi, through his take a look at to Banaskantha in December 2016 had lauded farmers of the district for using the guide in the “sweet revolution” with honey beekeeping and honey output together with animal husbandry. Banas dairy, a member union of GCMMF, had introduced its personal packaged honey termed Banas Honey.

For Amul, obtaining into massive-scale honey procurement on a “cooperative model” is a win on the two sides. A person aspect opens up a new consumer marketplace for the dairy giant, whilst on the other it increases sourcing for its personal captive use of honey for assorted solutions, like butter cookies and the lately-introduced prasad solution — Panchamrit.

The press for honey-bee cultivation, initially established to start off from Gujarat – is found as a massive revenue creating selection for farmers in other pieces of the region as nicely as it demands very low investment decision and gives trustworthy allied financial activity to farming and animal husbandary.

Amul, through its massive community of 222 district cooperative milk unions has over one.six crore milk producer associates, who pour their milk in over one.85 lakh dairy cooperative societies throughout the region.