4imprint Group PLC’s () rose on Tuesday despite daily get counts slumping eighty% from last 12 months as limits to consist of the coronavirus hit its markets.

The marketing products agency has scrapped the remaining dividend of US$.59 for each share, conserving US$16mln.

Go through: 4imprint warns on revenue as orders plummet

At the close of March, dollars in the bank was US$50mln.

The FTSE 250-listed corporation reported that marketing and advertising, the 2nd-major expense right after goods, has been “radically re-shaped” but preserved to take  “full advantage” if business starts to get well.

Analysts at house broker Peel Hunt reported 4imprint is anticipated to break even or make “a compact profit” this 12 months.

Shares inched up 1% to 1,846.48p on Tuesday early morning.

–Provides analyst’s remark, shares–